The covid-19 pandemic has created financial instability (business did not grow) for a lot of businesses argues Melvyn Mangion. It is a difficult time for all kind of businesses. Wherever you are located, you have found the past months as challenging.
Many small businesses may go out of business due to this pandemic, and travel, hospitality and food industries are probably suffering the most.
The way we used to conduct business before the pandemic does not work anymore.
Many argue that we will never go back to ‘business as normal.’
The following are a few cost-effective ways that can help you grow business.
– Change your messaging according to the times
Since the pandemic has changed our life, we must address the same. Your business and the way customers use your product will change too.
– Work on your visuals
New ideas originating from the pandemic might be key to innovate your habitual business visuals.
– Work on improving customer relationship
Use this opportunity to improve your relationship with your existing customer to grow your business.
– Work on your social media strategy
Social media is salvation for most people during this time. It is the same for you as well as through social media, you can promote your business inexpensively.
– Improve your emails
Email marketing is one of the best cost-effective methods for improving sales. But you cannot expect the sales to increase if you are sending generic mail to everyone.
Innovation is the key right now, and you need to figure out what works best for your business during these tough times.
Also, be kind to your employees, customers, and other businesses.
Help each other out. We will come out on the top of this situation soon.
Feel free to share your ideas by getting in touch with the author, Melvyn Mangion.